olsenboye at jcpenney

Ashley and MK Olsen's new line Olsenboye for JCPenney is now available in stores and online. There are decently cute tees, jackets, shoes, and handbags, some of which are already on sale. They've done a great job so far promoting Olsenboye with their treat truck in NYC (see earlier post for a pic of Corey with the twins!). If the Olsen brand name is as powerful as it's proved to be in the past, re: The Row and Elizabeth & James, Olsenboye will definitely prove to be a success.